What is a high ticket closer?Ī high ticket closer is a sales professional that specializes in selling expensive and premium products, working with potential customers through long journeys and providing excellent customer service. Yet, as losing even a single customer is significantly more impactful, being a high ticket closer is a field of its own. Luckily, high ticket closing also has better profit margins for the company and commissions for the sales professional. Customers expect sales professionals to be proactive, provide suggestions, and pick out the best offer for them specifically. They will require multiple points of contact and enormous expertise from the sales professional that undertakes high ticket closing.Īdditionally, there’s an implicit expectation that’s included in any high ticket item - a great service and an amazing experience. Buyer’s journeys are generally significantly longer than with any other item under $100. Many high ticket sales will include things such as vehicles, real estate, training courses, etc. These purchases are generally not routine, regular purchases. High ticket closing, as mentioned above, is selling premium or high quality products to a specific audience. ![]() Additionally, any premium product or service necessitates better customer service, meaning less mistakes can be made throughout the experience. ![]() ![]() As prices of products and services increase, the size of the intended audience decreases, meaning that each lost lead is much more impactful. Primarily, the largest difference lies in the inherent risk. As customers are unlikely to make such purchases a daily activity, high ticket closing is a little different from regular sales. High ticket closing is the process of making sales for products above a certain amount, usually $1000 or more.
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